WWF

Guy Edwardes / naturepl.com / WWF

Nature needs us now

When we help nature, we help ourselves too.

See how nature sustains us and relies on us in return

Watch the video

Michel Gunther/WWF

What does nature mean to you?

A new survey from WWF reveals how people feel connected to nature and why they worry about its future.
Creative Solutions

Made by nature

The natural world fuels our daily lives. Now it's time to give back.
WWF

By the numbers: Nature & you

Nature provides in some unexpected ways. Let's count them.

Let's talk about nature

A new WWF report explores how deeply Americans value and connect with nature in their daily lives.

Explore the report findings

84% of Americans love or like spending time in nature

We are united by the belief that nature plays a vital role in our lives.
73% agree that “It’s a civic duty to take care of nature”

This connection transcends age, gender, and region.

Jürgen Freund / WWF

Pledge to protect nature

Take steps to protect all that nature provides and ensure a future where people live in harmony with the natural world.

How we work

As the world’s leading conservation orgainzation, we work in the most critical landscapes and seascapes on the planet. Together, with partners at every level, WWF builds solutions that address nature loss, create resiliency, and benefit generations to come.

Aerial view of costal mangroves with the sky reflecting off the water

Tom Vierus / WWF Papua New Guinea

Places

By addressing the “whole of a place”—its ecology, economy, governance, culture, people, and wildlife—WWF helps create crucial and scalable solutions to nature's greatest threats.

Men fishing in small boats beneath modern bridge

WWF-Peru/Andres Murrieta

People and communities

Lasting change only succeeds when the needs of people are prioritized in balance with conservation. That’s why we center people in our work—especially Indigenous Peoples and local communities.